A house of brands that creates and manages digitally native, digital-first fast food concepts, seamlessly integrating tech enablement at every touchpoint. Inspired by authentic Egyptian street food, our concepts are reimagined for Gen Z & Alpha, blending bold branding, modern presentation, and a fresh take on "food cart" culture. Operating through cloud kitchens and quick-service outlets, we prioritize delivery and pickup, redefining fast food with a modern, outspoken, and accessible approach tailored for a new generation.